6 tiktoks
1) Research: TikTok videos
TikTok Video 1: Narrative
This video explores the progression of Addison Rae’s debut album, offering insight into both her personal journey and the creation of her music. The use of colour schemes, including black-and-white footage, visually represents her past struggles, contrasting with the vibrant colours that signify her evolution. The video employs a variety of media representations, showing Addison as a musician, dancer, and actress. These roles highlight her versatility, with the editing enhancing the narrative through fast cuts between studio sessions, choreography rehearsals, and the finished music video scenes. This juxtaposition emphasizes the contrast between her authentic self and the polished image presented to the public. The video also incorporates intertextuality, using clips from her music videos to create a cohesive narrative structure. Through the combination of mise-en-scène, lighting, and sound design, the video reflects her journey of self-discovery and artistic growth..
TikTok Video 2: Camerawork (shots, angles, movement)
This TikTok uses a variety of camera angles and shot types to create a cinematic and immersive experience. Dutch angles are employed to convey a sense of tension or unease, while a mix of long shots, medium shots, and close-ups provides both spatial awareness and emotional depth. The use of camera movement, particularly panning, follows the action as the actors run, creating a dynamic sense of motion. As the scene progresses, the editing features a smooth shot transition from a medium close-up—which establishes character emotion—to a long shot, emphasising the growing distance and isolation as they run away. This shift in framing helps guide the viewer's understanding of the narrative progression. The combination of continuity editing and varied framing techniques helps to maintain a clear sense of space and direction, while also enhancing the emotional impact of the scene, creating a more filmic and professional aesthetic.
TikTok Video 3: Mise-en-sceneWhat do you notice about the use of mise-en-scene to create meanings for the audience? Use CLAMPS to help you here and think in particular about how mise-en-scene is used to communicate the genre of music and the personality or brand identity of the band/artist.
The video shows a strong vintage aesthetic, drawing inspiration from the 1960s and 1970s. This retro vibe is central to its appeal, particularly targeting a teenage female audience. The actors are portrayed in an overtly feminine and girly manner, accentuated by the use of big wigs, bold makeup, and extravagant costumes. The mise-en-scène emphasizes these stylistic choices, with bright, vibrant colours enhancing the playful, nostalgic feel. The eye makeup, inspired by iconic 1960s and 1970s beauty trends, reinforces the intertextuality of the video, referencing the fashion and beauty standards of these eras. The inclusion of a male actor dressed as Elvis adds a layer of intertextual reference, nodding to the cultural impact of rock and roll during that time. The exaggerated costumes and styling choices contribute to the overall hyperreal nature of the video, creating a sense of escapism for the audience.
TikTok Video 4: Editing
The video is characterised by rapid editing and fast cuts, which create a sense of heightened drama and urgency. The editing style features a glitch effect, achieved through digital manipulation and overlays, adding an experimental and distorted feel. The frequent use of on-screen text and flash images contributes to the chaotic atmosphere, reinforcing the video's non-linear narrative structure. This frenetic pace mirrors the disorienting visuals, where flashing colours and fragmented imagery evoke a sense of confusion. The colour contrast further intensifies this chaotic tone, with the bold use of red, white, and blue set against a stark black-and-white background. This colour scheme not only creates a high contrast aesthetic but also enhances the psychological tension, possibly evoking feelings of conflict or emotional instability. The combination of visual effects, fast-paced editing, and colour symbolism all work in tandem to amplify the disruptive energy of the video.
TikTok Video 5: Music Video Conventions
In this music video, Liam Gallagher is lipsyncing to his hit song "Wonderwall," which is a common convention in music videos where the artist mimics the vocals to create a polished, performance-driven piece. His visual representation is deliberately reminiscent of John Lennon, both in his styling (such as his outfit and glasses) and overall posture, evoking a sense of intertextuality by referencing an iconic figure in rock history. This connection between Gallagher and Lennon adds a layer of cultural commentary, suggesting that Gallagher is both influenced by and paying homage to the legacy of The Beatles. The music video also aligns with the song’s lyrics, following the common music video trope of ensuring the visuals reflect the themes and emotions conveyed in the song. The band is seen performing with their instruments, reinforcing the authenticity of their musical identity and making the performance a central focus of the video.
TikTok 6: Visual effects, intertextuality or product placement
In this TikTok, lighting plays a crucial role in crafting visual illusions that enhance the overall effect. The dynamic lighting shifts throughout the performance, changing angles and intensity to create the illusion of movement among the dancers, as if the light itself is guiding their motion. This technique is a form of mise-en-scène, where the lighting helps to reinforce the narrative and emotional tone of the video. The use of flashing lights and vibrant colours not only heightens the atmosphere but also evokes a sense of excitement and energy, contributing to the video's fast-paced, intense rhythm. The addition of fog and smoke further enhances the mysterious atmosphere, adding an element of suspense and intrigue. This combination of lighting, smoke, and colour creates a hyperreal space, blurring the line between reality and performance and immersing the audience in a captivating, almost dreamlike world.
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