statement of intent x
My NEA will focus on the launch of a new girl band called The Supernovas . Inspired by Lana Del Rey, Oasis and the wider brit pop alternative scene, the bands aesthetic and sound aim to combine vintage Americana with contemporary indie pop appealing to a "Gen z" audience . The mix of vintage brit pop and alternative pop establishes a distinctive identity for the group, targeting a teenage audience that values authenticity, aesthetics and intimacy. Audiences uses the band to shape their identity especially Gen Z who value authenticity. The campaign will promote their debut album release, "Romance and other drugs" . The TikTok campaign will include three videos, each meeting different audience gratifications. The first will be a cinematic lyric visualiser with elements from the music video. This TikTok will focus and rely on mise en scène such as the American flag and flowers to create an Americana aesthetic. By using fast paced editing, on screen text and romant...
