statement of intent x
My NEA will focus on the launch of a new girl band called The Supernovas . Inspired by Lana Del Rey, Oasis and the wider brit pop alternative scene, the bands aesthetic and sound aim to combine vintage Americana with contemporary indie pop appealing to a "gen z" audience . The mix of vintage brit pop and alternative pop establishes a distinctive identity for the group, targeting a teenage audience that values authenticity, aesthetics and intimacy. Audiences use the band to shape their identity especially gen-z who value authenticity. The campaign will promote their debut album release, "Romance and Other Drugs" . The TikTok campaign will include three videos, each meeting different audience gratifications. The first will be a cinematic lyric visualiser with elements from the music video. This TikTok will focus and rely on mise-en-scène such as the American flag and flowers to create an Americana aesthetic. By using fast paced editing, on screen text and romanti...
