laiyla's media coursework ˖ . ݁𝜗ᡣ𐭩. ݁₊୨ৎ

  1. How useful is Jean Baudrillard’s concept of simulacra in analysing the props and costumes used in Old Town Road ? Jean Baudrillard’s concept of simulacra is very useful in analysing the props and costumes in Old Town Road because the video creates a hyperreal version of the American West based on media representations rather than historical reality. Baudrillard argues that postmodern media constructs copies without originals — representations that become more real to audiences than reality itself. In Old Town Road , the cowboy costumes, horses, saloons, sheriff badges, and revolvers are not authentic depictions of the nineteenth-century West. Instead, they are stylised recreations based on earlier media texts such as Hollywood westerns and video games.   The costumes are deliberately exaggerated and theatrical. For example: brightly coloured cowboy outfits oversized hats gold accessories flamboyant leather clothing These create a playful parody of western mas...